CAE CRMContacts, companies and deals
One timeline of notes, calls, emails and meetings for every record. A drag-and-drop pipeline, and quotes your customers sign online.
Sales · Support · Invoicing · UK compliance
The CRM that already knows how UK business works.
Win more customers, serve them better and get paid faster. Contacts, deals, support tickets, quotes and VAT invoices in one place, with every feature included for every team member.
- 14 days free
- No card needed
- £15 per user a month
Won in OctoberSample data
£91,740 of £156,700
£6,267 ahead of pace, with 10 working days left
Pipeline£382,000
Tickets within SLA98.4%
Owed to you£12,440
Support tickets with real service levels
Deadlines count UK working hours and skip bank holidays. Customers' emails become tickets, and replies thread back.
Invoices HMRC would recognise
VAT invoices from your deals, card payments, automatic reminders and aged debt. Send Making Tax Digital VAT returns to HMRC.
UK GDPR built in
Record a lawful basis and marketing consent for every person. Export or erase someone's data in one click, with a full audit trail.
Also included: an AI assistant, workflows, email campaigns, web forms, Gmail and Outlook logging, Xero sync, an API and a Power BI feed.
What you'd pay extra for elsewhere, included
| Feature | CAE CRM | Typical CRM starter plan |
|---|---|---|
| Products and line items on deals | Included | Higher tier |
| Quotes signed online | Included | Higher tier |
| Help desk with service levels | Included | Separate product |
| UK VAT invoicing and aged debt | Included | Integration needed |
| Making Tax Digital VAT returns | Included | Not available |
| Working days and UK bank holidays | Included | Not available |
| Companies House numbers and UK postcodes checked | Included | Not available |
| Workflow automation | Included | Higher tier |
Based on the published starter plans of popular CRMs, October 2026.
Set up your business in two minutes.
Start with sample data to look around, or import your contacts from a spreadsheet. £15 per user a month after your 14-day trial, with every feature included.